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MC/2026/03 Creative Strategy and Communication Services

Contracting Authority

Fáilte Ireland-National Tourism Development AuthoritySee all Fáilte Ireland-National Tourism Development Authority contract awards

Sector

Professional Services

Deadline

Not specified

Estimated Value

€15.0M

Value Range

>5M

Procedure

Open Procedure

Procurement Type

Not specified

Published

2026-09-16

Resource ID

637117-2026

CPV Classification

Common Procurement Vocabulary: the EU codes that classify what this contract is for.

  • 79340000Business services: law, marketing, consulting, recruitment and printing
  • 79341000Business services: law, marketing, consulting, recruitment and printing
  • 79341100Business services: law, marketing, consulting, recruitment and printing
  • 79341400Business services: law, marketing, consulting, recruitment and printing
  • 79341200Business services: law, marketing, consulting, recruitment and printing
  • 79342000Business services: law, marketing, consulting, recruitment and printing
  • 79342100Business services: law, marketing, consulting, recruitment and printing
  • 79342200Business services: law, marketing, consulting, recruitment and printing
  • 79342300Business services: law, marketing, consulting, recruitment and printing
  • 79342310Business services: law, marketing, consulting, recruitment and printing
  • 79342311Business services: law, marketing, consulting, recruitment and printing
  • 79342320Business services: law, marketing, consulting, recruitment and printing
  • 79342321Business services: law, marketing, consulting, recruitment and printing
  • 79342400Business services: law, marketing, consulting, recruitment and printing
  • 79342410Business services: law, marketing, consulting, recruitment and printing
  • 79400000Business services: law, marketing, consulting, recruitment and printing
  • 79411000Business services: law, marketing, consulting, recruitment and printing
  • 79411100Business services: law, marketing, consulting, recruitment and printing
  • 79413000Business services: law, marketing, consulting, recruitment and printing
  • 79415200Business services: law, marketing, consulting, recruitment and printing
  • 79416000Business services: law, marketing, consulting, recruitment and printing

Summary

Fáilte Ireland is seeking a creative strategy and communication services provider to support its tourism development mandate. The contract covers the development and delivery of strategic creative and communications solutions across multiple campaigns and initiatives, likely including brand strategy, advertising, public relations, and integrated marketing communications for Ireland's national tourism promotion.

Keywords

creative strategycommunication servicesmarketing communicationsbrand strategyadvertisingpublic relations
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MC/2026/03 Creative Strategy and Communication Services

Buyer
Fáilte Ireland-National Tourism Development Authority
Deadline
Not specified
Value
€15.0M

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Subject: Tender worth a look: MC/2026/03 Creative Strategy and Communication Services

Hi,

This public tender looks relevant to us:

MC/2026/03 Creative Strategy and Communication Services
Buyer: Fáilte Ireland-National Tourism Development Authority
Deadline: Not specified
Estimated value: €15.0M

Details and the official notice: https://tenderwatch.ie/tender/637117-2026/mc202603-creative-strategy-and-communication-services?via=colleague

Can you take a look before the deadline?
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3 FREE LOOKUPS / MONTH WITH SIGN-INPREVIEW · 2 OF 4 SIGNALS VISIBLE
TENDER DOSSIER · 637117-2026 · CPV 79PREVIEW · 2 OF 4 SIGNALS VISIBLE

MC/2026/03 Creative Strategy and Communication Services

Buyer & BenchmarkFáilte Ireland-National Tourism Development Authority · CPV 79 median award €200,000 (IQR €90,000 to €600,000, n=749) · Median 4 bids
Top Matched BiddersConnelly Partners (67/100 fit) · Daring Boys and Girls Ltd (67/100 fit)
Bidder Shortlist (#3-5)Dentsu Ireland Ltd (67/100) · ebow (67/100) · Folk VML (67/100) · CRO B1 & ESPD pre-qualification verified
Buyer Spend & HistoryAll Fáilte Ireland-National Tourism Development Authority contract awards -> · Browse >EUR 20k supplier payment register ->

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Should I bid on this tender?

Set your company profile in one click below to check the OGP 2x turnover cap, deadline window, CPV competition benchmark, buyer award history, and mandatory Professional Services compliance rules.

1. Deadline & Procedure WindowNaN days left

Deadline has passed or closes today. Open Procedure: single-stage submission where ESPD eligibility, technical response, and pricing are submitted together.

2. Estimated Turnover Cap & ThresholdEst. cap <= EUR 30M

Under OGP guidelines (Circular 05/2023 and EU Directive 2014/24/EU), minimum required annual turnover is capped at 2x contract value (EUR 30M on a EUR 15M contract). Regime: EU OJEU Regulated (Supplies/Services >= EUR 216k).

YOUR BID DECISION VERDICTBid via Partner, Consortium, or Subcontract

The standard OGP 2x minimum turnover cap (EUR 30M) sits above your selected turnover band (EUR 250k to EUR 1M). Consider bidding as a named subcontractor, forming a joint consortium (where turnover is combined across partners), or bidding an individual lot.

3. Your Profile Fit & Knockout VerdictTurnover stretch

The standard OGP 2x minimum turnover cap (EUR 30M) sits above your selected turnover band (EUR 250k to EUR 1M). Consider bidding as a named subcontractor, forming a joint consortium (where turnover is combined across partners), or bidding an individual lot.

4. Competition & Pricing BenchmarkMedian 4 bids · EUR 200k

Across 749 Irish CPV 79 awards, the median contract award is EUR 200k (typical range EUR 90k to EUR 600k), with a median of 4 tenders received per competition.

5. Buyer Track Record & Likely Contenders97% MEAT (40/60 P/Q)

Evaluation scorecard: Fáilte Ireland-National Tourism Development Authority uses Price & Quality (MEAT) on 96.5% of graded notices (3.5% Lowest Price only across 142 notices; typical split 40% Price / 60% Technical Quality). Fáilte Ireland-National Tourism Development Authority has 446 published contract awards on record. Suppliers with matching CPV and sector track records include: Connelly Partners (67/100 fit), Daring Boys and Girls Ltd (67/100 fit), Dentsu Ireland Ltd (67/100 fit).

6. Mandatory Sector & RFT ComplianceProfessional Services rules

Standard Professional Services requirements: Tax clearance; Professional Indemnity Insurance.

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Suppliers with a matching track record

Ranked by CPV overlap, sector, value band, and region. Score is deterministic from TED award history.

  • Connelly Partners

    5 shared CPV code(s): 79340000, 79341000, 79341100; professional-services sector match; value band matches (>5M)

    67/100
  • Daring Boys and Girls Ltd

    5 shared CPV code(s): 79340000, 79341000, 79341100; professional-services sector match; value band matches (>5M)

    67/100
  • Dentsu Ireland Ltd

    5 shared CPV code(s): 79340000, 79341000, 79341100; professional-services sector match; value band matches (>5M)

    67/100
  • ebow

    5 shared CPV code(s): 79340000, 79341000, 79341100; professional-services sector match; value band matches (>5M)

    67/100
  • Folk VML

    5 shared CPV code(s): 79340000, 79341000, 79341100; professional-services sector match; value band matches (>5M)

    67/100

Top 2 matched suppliers shown above. Sign in on the Tender Dossier card above (3 free lookups/month) to unblur all 5 matched bidders.

Based on CPV codes, sector, value band, and region from captured award notices. Verify suitability before outreach.

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