Bord Bia (Irish Food Board)

Procurement Intelligence

Bord Bia (the Irish Food Board) is a non‑commercial state agency under the Department of Agriculture responsible for promoting Irish food, drink and horticulture in domestic and international markets.[1][4] It combines marketing, market intelligence, and sustainability programmes, operating from its Dublin 4 headquarters with a global office network to support exporters.[1][4] Procurement activity is channelled through the national eTenders platform and covers marketing and communications, event and trade fair delivery, IT and digital solutions, and a range of professional services supporting Bord Bia’s industry development agenda.[1][6][7][9][13] Recent tenders show regular purchasing of brand and visual identity services, PR and marketing support in export markets, audio‑visual and traffic management services for Bord Bia Bloom, and client portal/Salesforce development services.[1][6][7][8][9][13]

Strategic Context

Bord Bia’s current strategy focuses on creating and capturing growth for Irish food, drink and horticulture producers, with a strong emphasis on brand development, innovation, sustainability and international market diversification.[4][13] This is reflected in ongoing consultancy procurements for brand and innovation strategy, expanded marketing and PR support in regions such as the Nordics, and recurring investment in flagship events like Bord Bia Bloom and international trade fairs, which drive predictable cycles of event‑related spending.[7][8][9][13] The development of the My Bord Bia client portal and related Salesforce Experience Cloud work indicates continued digital investment to support industry engagement and data‑driven services.[6][11]

Updated 16 August 2026