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Provision of Digital Marketing Strategy, Media Planning, Buying, Optimisation and Reporting Services

Deadline

26 November 2026

Verify on the official notice, TED times are not authoritative.

Estimated Value

€500k

Value Range

500k-1M

Procedure

Open Procedure

Procurement Type

Not specified

Published

2026-10-21

Resource ID

728118-2026

CPV Classification

Common Procurement Vocabulary: the EU codes that classify what this contract is for.

  • 79340000Business services: law, marketing, consulting, recruitment and printing
  • 79341100Business services: law, marketing, consulting, recruitment and printing
  • 79341000Business services: law, marketing, consulting, recruitment and printing
  • 79341400Business services: law, marketing, consulting, recruitment and printing

Summary

Sport Ireland Facilities DAC is seeking a service provider to develop and execute a comprehensive digital marketing strategy, including media planning, media buying, campaign optimization, and performance reporting. The contract covers strategic marketing services to promote sports facilities and programs, with an estimated value of €500,000.

Keywords

digital marketing strategymedia planning and buyingcampaign optimizationmarketing analytics and reportingsport facility promotion
Search Notice on eTenders.gov.ieView Official Notice

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Provision of Digital Marketing Strategy, Media Planning, Buying, Optimisation and Reporting Services

Buyer
Sport Ireland Facilities DAC
Deadline
26 November 2026
Value
€500k

Email preview

Subject: Tender worth a look: Provision of Digital Marketing Strategy, Media Planning, Buying, Optimisation and Reporting Services

Hi,

This public tender looks relevant to us:

Provision of Digital Marketing Strategy, Media Planning, Buying, Optimisation and Reporting Services
Buyer: Sport Ireland Facilities DAC
Deadline: 26 November 2026
Estimated value: €500k

Details and the official notice: https://tenderwatch.ie/tender/728118-2026/provision-of-digital-marketing-strategy-media-planning-buying-optimisation-and-r?via=colleague

Can you take a look before the deadline?
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3 FREE LOOKUPS / MONTH WITH SIGN-INPREVIEW · 2 OF 4 SIGNALS VISIBLE
TENDER DOSSIER · 728118-2026 · CPV 79PREVIEW · 2 OF 4 SIGNALS VISIBLE

Provision of Digital Marketing Strategy, Media Planning, Buying, Optimisation and Reporting Services

Buyer & BenchmarkSport Ireland Facilities DAC · CPV 79 median award €200,000 (IQR €90,000 to €600,000, n=749) · Median 4 bids
Top Matched BiddersAtomic Advertising Ltd (84.5/100 fit) · Bloom (84.5/100 fit)
Bidder Shortlist (#3-5)Kick Communications (84.5/100) · Language Communications Ltd (84.5/100) · Media Machine Ltd (84.5/100) · CRO B1 & ESPD pre-qualification verified
Buyer Spend & HistoryAll Sport Ireland Facilities DAC contract awards -> · Browse >EUR 20k supplier payment register ->

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Should I bid on this tender?

Set your company profile in one click below to check the OGP 2x turnover cap, deadline window, CPV competition benchmark, buyer award history, and mandatory Professional Services compliance rules.

1. Deadline & Procedure Window20 days left

20 days remaining. Open Procedure: single-stage submission where ESPD eligibility, technical response, and pricing are submitted together.

2. Estimated Turnover Cap & ThresholdEst. cap <= EUR 1M

Under OGP guidelines (Circular 05/2023 and EU Directive 2014/24/EU), minimum required annual turnover is capped at 2x contract value (EUR 1M on a EUR 500k contract). Regime: EU OJEU Regulated (Supplies/Services >= EUR 216k).

YOUR BID DECISION VERDICTEligible to Bid: Baseline Fit Confirmed

Your selected turnover band (EUR 250k to EUR 1M), Tax Clearance and insurance readiness, and reference profile align with the standard OGP baseline for this notice.

3. Your Profile Fit & Knockout VerdictStrong baseline fit

Your selected turnover band (EUR 250k to EUR 1M), Tax Clearance and insurance readiness, and reference profile align with the standard OGP baseline for this notice.

4. Competition & Pricing BenchmarkMedian 4 bids · EUR 200k

Across 749 Irish CPV 79 awards, the median contract award is EUR 200k (typical range EUR 90k to EUR 600k), with a median of 4 tenders received per competition.

5. Buyer Track Record & Likely Contenders92% MEAT (30/70 P/Q)

Evaluation scorecard: Sport Ireland Facilities DAC uses Price & Quality (MEAT) on 91.7% of graded notices (8.3% Lowest Price only across 36 notices; typical split 30% Price / 70% Technical Quality). Sport Ireland Facilities DAC has 79 published contract awards on record. Suppliers with matching CPV and sector track records include: Atomic Advertising Ltd (84.5/100 fit), Bloom (84.5/100 fit), Kick Communications (84.5/100 fit).

6. Mandatory Sector & RFT ComplianceProfessional Services rules

Standard Professional Services requirements: Tax clearance; Professional Indemnity Insurance.

Automated check from OGP rules and published award records. Confirm all requirements against the official RFT.Full 10-point Bid Readiness check →
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Current deadline: 26 November 2026

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Suppliers with a matching track record

Ranked by CPV overlap, sector, value band, and region. Score is deterministic from TED award history.

  • Atomic Advertising Ltd

    4 shared CPV code(s): 79340000, 79341000, 79341100; professional-services sector match; adjacent value band

    84.5/100
  • Bloom

    4 shared CPV code(s): 79340000, 79341000, 79341100; professional-services sector match; adjacent value band

    84.5/100
  • Kick Communications

    4 shared CPV code(s): 79340000, 79341000, 79341100; professional-services sector match; adjacent value band

    84.5/100
  • Language Communications Ltd

    4 shared CPV code(s): 79340000, 79341000, 79341100; professional-services sector match; adjacent value band

    84.5/100
  • Media Machine Ltd

    4 shared CPV code(s): 79340000, 79341000, 79341100; professional-services sector match; adjacent value band

    84.5/100

Top 2 matched suppliers shown above. Sign in on the Tender Dossier card above (3 free lookups/month) to unblur all 5 matched bidders.

Based on CPV codes, sector, value band, and region from captured award notices. Verify suitability before outreach.

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