Tourism Ireland CLG
What Tourism Ireland CLG buys, and how suppliers get seen
Tourism Ireland CLG has nothing open for bidding today. Its last notice closed on 20 April 2026. 2 notices have come from this buyer in all.
It has awarded 2 contracts so far in 2026. Zeta Global Limited and Rodney Walshe Ltd are the names on most of them.
Public buyers rarely change supplier mid-contract. The opening is usually a new requirement, not a switch.
Follow the companies already winning Tourism Ireland CLG contracts
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Awarded in 2026
Tourism Ireland CLG has 2 published contract awards in 2026 tracked on Tenderwatch, worth €2.5M across the 2 awards with published values.
Top winners in 2026
- Zeta Global Limited1 award
- Rodney Walshe Ltd1 award
CSV + JSON download · top suppliers · year-by-year breakdown · band split
Open-market vs limited-competition mix · average bids · SME-access ratio
Tourism Ireland CLG market guides
How Tourism Ireland CLG buys, broken down by sector: award patterns, top suppliers, and bid-readiness steps.
Procurement Intelligence
Tourism Ireland CLG is a North-South body responsible for marketing the island of Ireland overseas to boost tourism, operating across 13+ international markets with a significant annual procurement spend exceeding €30 million on marketing services.[1][3] Its core functions center on global promotional campaigns, media buying, digital strategies, and professional services like PR and data analytics.[1][5][9] Primary procurement categories include media strategy and buying, direct marketing, Power BI services, and public relations, with recent awards totaling hundreds of millions over multi-year terms.[1][3][5]
Strategic Context
Tourism Ireland recently awarded a major €210 million (over 7 years, ~€30m/year) global media buying contract to UM, covering TV, digital, social, OOH, and search across 14 markets, indicating sustained heavy investment in international advertising post-2025 tender.[1][3] Other recent awards include Microsoft Power BI services in 2023 and direct marketing for the US market with multi-year options subject to budgets.[5][7] No specific published procurement strategies or capital programmes were identified in recent sources, but spending aligns with recovery and growth in overseas tourism promotion.[1][2]
Typical Suppliers
- Global media agencies like UM (IPG) and incumbents such as OMD for multi-market media buying[3]
- Tech service providers for tools like Microsoft Power BI implementations[5]
- Direct marketing firms specializing in regions like the US[7]
- PR agencies for international tourism promotion[9]
- Administrative service providers related to tourism affairs, e.g., Rodney Walshe Ltd[8]
Supplier Tips
- Monitor eTenders.gov.ie closely for media, digital, and PR opportunities, as Tourism Ireland frequently publishes national notices alongside TED for high-value contracts[2][5]
- Highlight multi-market experience and global capabilities in bids, given the scale of awards like the €210m media contract across 13+ markets[1][3]
- Prepare for competitive processes with 4-7 year terms including extensions, backed by strong ROI evidence from tourism campaigns[1][7]
Updated 27 April 2026
The most recent Tourism Ireland CLG tenders subscribers were alerted to:
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Last tender closed on 20 April 2026. New notices publish daily. Set up an alert below or check back tomorrow.
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Closed notices are retained as a signal of what this authority actually procures. Deadlines have passed, do not bid.